Savvy Theatre Company

Branding & Social Media Strategy

Savvy Theatre Company, a specialist theatre organisation working with disabled and special needs children, needed a clear, cohesive brand identity. We developed a comprehensive branding strategy, crafting new brand assets specifically tailored for their niche audience. This allowed Savvy to present a more unified and professional image across all social media platforms. The visual and messaging consistency built stronger brand recognition within their community and among potential supporters.

Website Revamp & Accessibility Improvements

One of the core challenges Savvy faced was ensuring that their website was not only engaging for investors but also accessible for their key audience—individuals with disabilities. We overhauled the site’s design to create a clearer, more accessible user journey, making it easy for users to book classes and learn about offerings. Accessibility was at the heart of our redesign, and we implemented best practices to ensure the site catered to all users, regardless of ability.

Content Marketing & Social Media Engagement

To enhance Savvy’s visibility, we developed a content marketing strategy focused on storytelling and showcasing their impact. We created engaging, authentic content that highlighted past events, community involvement, and the transformative power of their work. Through regular organic social media posts and carefully curated campaigns, we increased user engagement, resulting in more positive feedback and interactions from their community.

Email Marketing & Increased Funding Opportunities

In addition to improving Savvy’s website and social media presence, we implemented an effective email marketing strategy, driving more consistent communication with their audience. Through targeted campaigns, we promoted events and updates, further strengthening their connection with supporters. The improved brand presence and communication efforts led to a rise in website enquiries, better-quality feedback, and a stronger ability to pitch for new funding, helping Savvy secure greater financial support from UK-based sources.

Soccialy

Rebranding: Talented Teacher Jobs to Soccialy

I led the entire rebranding process for Talented Teacher Jobs, successfully transforming it into Soccialy. This involved developing a comprehensive brand strategy, overseeing the creation of all new brand assets, and building the Soccialy website (soccialy.com). I also crafted a detailed marketing and communications strategy that was seamlessly adopted across the company, ensuring a consistent brand identity. The result was a stronger market presence and a unified brand across all platforms.

Global Campaign Expansion

As part of Soccialy’s strategic growth, I managed the expansion of PPC campaigns into international marketsincluding North America, Asia, and the Middle East. By tailoring campaigns to the unique preferences of these regions, we unlocked new business opportunities and expanded Soccialy’s client base on a global scale, increasing visibility and brand reach significantly.

PPC Campaign Management

I oversaw all PPC and paid advertising campaigns for Soccialy’s clients across Google Ads, Facebook, LinkedIn, Twitter, and Instagram. Through precise targeting, A/B testing, and continuous optimisation, I maximised campaign performance, delivering impressive results:

  • 140% increase in paid campaigns

  • 78% increase in customers

  • 727% increase in advert clicks

These results reflect my expertise in driving growth through data-driven strategies and delivering high-performing, cost-effective campaigns for clients.

Taraki x Movember

Brand Refresh – Tackling Social Isolation Through Culturally Relevant Storytelling

As part of Taraki’s partnership with Movember on the Social Connections Challenge, I led the development of a visual identity that bridged both organisations' missions and connected deeply with Punjabi culture. The aim of this initiative was to reduce social isolation and loneliness among Punjabi men, building on Taraki's peer support model, Cha in the City.

I designed a culturally competent and relatable brand for the partnership by incorporating visual elements that resonated with the Punjabi community. This included creating six illustrated characters with diverse mental health stories, ensuring participants could easily identify with the course and its objectives.

Additionally, I developed a suite of branded assets, including a digital handbook, presentation templates, and social media content, all tailored for the programme's peer support training and public engagement. The initiative’s success not only strengthened the Taraki x Movember collaboration but also led to extended funding, allowing the project to grow globally.